Trade show · Guide
Trade show stand: how to prepare your complete visual kit?
Kakemono, tablecloth, flyers, brochure, badge: prepare a stand without forgetting a support at the last moment, it has to be planned. Here is the complete list of visual elements to be planned, with the associated deadlines and budgets.
🗂️ Visual kit supports
An effective professional stand is based on a clear hierarchy between the supports. Some are visible from afar and capture attention, others accompany the conversation and leave a trace after the event.
⏰ Typical backplanning
Most stand problems come from starting too late. Express printing times are expensive and leave little room for corrections.
| Delay before the show | Action | Responsible |
|---|---|---|
| 8 weeks | Graphic designer brief: formats, messages, number of supports | Client + graphic designer |
| 6 weeks | Kakemono graphic design and brochure | Graphic designer |
| 5 weeks | Validation BAT kakemono and brochure | Customer |
| 4 weeks | Launch of kakemono printing, brochures, flyers, cards | Printer |
| 3 weeks | Print reception: quality check | Customer |
| 1 week | Kakemono assembly test: check the mechanism | Customer |
| D – 1 | Preparation of materials: complete checklist | Customer |
📊 Complete visual kit budget per stand size
Graphic creation budget + estimated printing (€ excluding tax)
| Stand size | Recommended kit | Estimated budget excluding tax |
|---|---|---|
| Compact stand (2 x 2 m) | 1 kakemono, brochure, business cards, flyers | 800 – 1 500 € |
| Standard stand (3 x 3 m) | 2 kakemonos, brochure, cards, flyers, tablecloth | 1 500 – 2 800 € |
| Large stand (6m+) | 3-4 kakemonos, brochure, cards, flyers, counter | 3 000 – 6 000 € |
✅ The checklist to take on the big day
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Kakemonos : supports, rods, transport covers. Test the mechanism the day before.
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Platelets : in a protected box. Allow 20% extra stock.
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Umbrella stand : test assembly and disassembly the day before. Check that the carrying case is well packed.
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Business cards : one stack per salesperson, and one reserve in the bag.
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If screen present : HDMI cable, adapter, emergency USB key with presentation.
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Stand material : tablecloth, double-sided tape, scissors, pens, notebook for contacts.
🎨 Visual consistency
The most common problem on B2B stands is visual inconsistency. Kakémono created 3 years ago, brochure redone last year with other colors, flyers printed urgently with another logo.
An effective visual kit is based on a unified brand guidelines: same colors, same typography, same treatment of visuals on all media. This is what gives an immediate impression of professionalism to a visitor who passes your stand.
🗂️ Examples of achievements
Kakémonos and trade show materials created for B2B clients in an event context.
📌 What to remember
A complete visual kit for a standard B2B trade show stand includes at least a kakemono, a brochure, flyers and business cards. Consistency between these materials is as important as the materials themselves.
Starting preparation 6 to 8 weeks before the event avoids additional express printing costs and allows time for back and forth validation.
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